Friday, September 30, 2011

Cultural Barriers in the Rural U.S.

   Health care, as well as the aging process in general, is grossly dependent upon cultural diversity. Various cultures all experience aging in their own way - most of which is dependent upon a particular group’s cumulative advantage or disadvantage. This, in turn, leads to a variety of health disparities between groups. Most of the literature on the subject of aging compares groups of people based on race or on religious affiliation. Even though this is an important point of analysis, it is also important to analyze cultural differences within races. A large majority of the United States, for instance, is Caucasian and, within this single race, there is still a great deal of cultural diversity. Unfortunately, many people, including physicians, do not realize the importance of rural culture. Life is different in rural America and, because of this, people behave and process things differently than other areas of the country would. While this is not unique to rural areas of the United States, it does create a noticeable difference when paired with the severe shortage of physicians who practice rural medicine.


   This particular article, which was published in the Wall Street Journal earlier this month, provided an interesting analysis of how understanding Iowan culture is essential to the practice of medicine in the area. The primary focus was on Mercy Medical Center in Mason City, which requires “foreign” medical residents to attend two cultural workshops in order to better learn about Iowan culture as well as dialect. After all, if you are not from the area, it is hard to understand how important football and college rivalries are or even how much rural life revolves around the farm and the harvest cycle. The majority of people in rural areas either farm or have a family member who does. And, as the article explained, many patients will refuse to accept bed rest or to even have surgery until after the harvest season is over. Others will ignore an injury or recuperation time in order to push themselves further in sports.
   Another problem arises from the language barrier. Even though the physician and the patient may both be fluent in English, a different dialect exists in various parts of the country. Not knowing and, even worse, not understanding an area’s particular dialect can lead to confusion and miscommunication. The article noted that 63 percent of the counties in Iowa have a shortage of physicians which, when combined with cultural ignorance, adds to a poor degree of health care in many rural areas. But, most importantly, one cannot make ill-construed presumptions of
a person just based on their culture. As the article stated: 
“An Iowa farmer can be university educated, worth millions of dollars and know all about grain futures. But a rural, small-town feel permeates the culture. It's a place where patients are used to knowing their doctors well, down to the pew their families occupy in church on Sundays…” 
   This is an important note because many people do tend to associate rural, small-towns with under-educated “hicks.” This presumption and potential lack of small-town understanding can lead to a poor doctor-patient relationship. As the above quote explained, this relationship is dependent upon both parties. Not only must the doctor work hard to understand the patient’s culture, but the patient must also be willing to accept “outside” doctors and their respective cultures. Just as in every relationship, it takes both parties to make it work. And, as always, it is important to learn about others’ backgrounds and cultures and to not prejudge those who we do not yet know.

Tuesday, September 27, 2011

Watson: The Next Advancement in Healthcare

   Medicine is one of the fastest changing professions in today’s society. Being a part of the medical profession requires the ability to adapt as well as the ability to constantly learn. Every day, biomedical engineering firms are creating new designs and testing new products in order to better the quality of health care. What was once a profession based solely on a physician’s mind and ability, is now one which has become heavily reliant upon technology – pieces of equipment that help the doctor do his/her job.
   Earlier this month, WellPoint Inc. announced the hiring of IBM’s supercomputer, Watson. According to reports, Watson will be able to sift through patient data, as well as medical literature, and output a “probable diagnosis and treatment options.” If WellPoint is successful in developing applications based on the Watson technology, the potential impact could possibly far exceed that of any other recent medical development.
Watson, IBM's supercomputer, will pair with
WellPoint Inc. in developing a state-of-the-art
healthcare application.
   Rural areas have the most to gain from the success of this Watson technology. As it stands, there is a severe shortage of physicians in rural areas. Being short staffed not only affects the workload of the doctors’ practices, but it also affects the care that a patient will receive. Even though rural physicians are often committed to each of their patients on a personal level, this inevitably leads to a degree of emotional attachment, potentially causing effects in one’s medical judgment. Watson technology could help fix both of these issues. Not only would doctors get help by having an application suggest probable diagnoses, it would also help physicians think more objectively about a particular case.
   While many are worried that these doctor-assistant applications will take away jobs from hard-working citizens, there is no substitute for personal contact. It is important that health care professionals see this as a tool and not as a diagnostician. Another issue is availability. As nextgov.com mentioned, WellPoint will be able to spread the potentially successful technology among 14 states, including California and New York. Although this is a good start, it is the rural, highly populated areas of the Midwest who have the most to gain from this technology. Currently, the focus is on improving health care instead of improving the sectors that already lack quality health care.
   While it is true that Watson technology will potentially improve diagnosis and treatment across the nation, it also has the ability to change the culture of rural medicine. It is important to realize that most members that live in rural communities are at a severe health care disadvantage. The physician-to-patient ratio is particularly low. Furthermore, most physicians in rural areas are family practitioners and many of their patients are not able to afford multiple visits to specialists on a regular basis. This is where Watson can make a difference. And, hopefully, its potential will become a reality within the next few years.